An espresso revolution is underway in New York as Dunkin' Donuts declares Latte Liberty and launches the brand's new line of real and authentic lattes and cappuccinos. Just as the original 'shot heard round the world' sparked the American Revolution and freed Americans from the tyranny of taxation without representation, this "espresso" shot will stir up an espresso revolution and liberate New Yorkers from the tyranny of long waits, high prices and confusing sizes.
For more than 50 years, Dunkin' Donuts has served delicious, fresh coffee with a straightforward, practical approach. Today, espresso revolutionaries will enjoy Latte Liberty and social equality at more than 440 Dunkin' Donuts across the New York metropolitan area. Customers will instantly appreciate seeing traditional sizes on the menu - small, medium and large - at the unpretentious, plain spoken stores.
"We are revolutionizing the way New Yorkers experience lattes and cappuccinos; our real espresso-based beverages will be served with democratic sensibility, priced reasonably and without long waits," stated Jon L. Luther, CEO, Allied Domecq Quick Service Restaurants, home of Dunkin' Donuts. "Our real and authentic lattes and cappuccinos are the perfect complement to our quality coffee, the best-selling coffee-by-the-cup in America, and we expect the new offerings to tempt existing customers and attract new loyalists."
Dunkin' Donuts' real lattes and cappuccinos are authentic - made with high quality coffee beans blended for espresso, and fresh milk. The beans are ground and the milk is steamed for each individual serving. These espresso beverages are intended for customers on the go, available in-store and via drive-thru. The authentic lattes and cappuccinos are available in regular or decaffeinated and even iced. Dunkin' Donuts' lattes are also available in Hazelnut, Vanilla, Caramel and Cinnamon, as well as Caramel Swirl and Mocha Swirl flavors.
Consumers across the country have been increasingly attracted to the taste of espresso-based drinks; since 2000, there has been a 68 percent increase in consumption of lattes, cappuccinos and espresso, while 40 percent of espresso-based beverages are consumed in the afternoon and evening.
The word espresso is derived from the Latin "to press" and the Italian word for "to press out." Traditionally, espresso is a one to two ounce drink made by forcing hot water under pressure through finely ground coffee beans. It can be served either as a straight shot or as the basis for a number of other drinks, such as lattes and cappuccinos. A latte is an espresso mixed with steamed milk with little or no froth on top. A cappuccino is essentially a latte topped with milk foam. It is usually made with equal parts of espresso, steamed milk and frothed milk.
Dunkin' Donuts' espresso-based beverages will only use Fair Trade Certified coffee beans. Fair Trade coffee beans are certified by an independent nonprofit organization, TransFair USA. TransFair ensures that the farmers who grow Fair Trade beans are able to sell them for a fair price. Fair Trade farmers are part of democratically organized cooperatives that use environmentally-friendly farming techniques. With this announcement, Dunkin' Donuts becomes one of the country's largest supporters of Fair Trade growers.